Transitioning from a corporate job to making your side hustle a full-time career can be tricky to navigate, but Brooke DeVard’s shift to creative entrepreneurship, and becoming the queen of the Naked Beauty universe, was so well-executed it should be studied.
After years of climbing the corporate ladder—from interning at Vogue to working in social media at Ralph Lauren—Brooke switched gears, diving deep into marketing strategy at Viacom while simultaneously launching her podcast, Naked Beauty, in 2016. She later moved to Instagram as a Creator Marketing Manager, supporting creators as they developed IGTV channels. By 2023, Brooke decided it was time to invest all her energy into herself and grow Naked Beauty, her weekly podcast dedicated to beauty rituals and self-care.
“I think you reach a point where you realize that the opportunity cost of not chasing your dream or doing what you feel like you're meant to do is too high,” Brooke reflects.